Prima di tutto il naming.
Prima ancora del logo, prima ancora della stessa comunicazione c’è il nome. Il nome deve essere pronunciato, ascoltato, guardato e anche capito. Così nasce autotrovata.it così come l’avevamo pensata diventa: logo, immagine coordinata, space design, sito web, format di franchising: diventa il brand autotrovata.it
Un progetto di posizionamento a tutto tondo, autotrovata è il marchio che promette di rivoluzionare il modo di comprare e vendere un'auto. Con autotrovata.it niente più stress e grattacapi, niente più insicurezza, autotrovata.it trasforma l'aquisto e la vendita tra privati offrendo le stesse garanzie di una concessionaria vera e propria e moltissimi servizi legati al mondo dell'auto.
Chissà la tua prossima auto potrebbe essere un'autotrovata!
Naming First!
Even before the logo, even before the communication there is a name. The name should be pronounced, listened, watched and well understood. Thus was born autotrovata.it as we had thought and after becomes: logo, branding, space design, website: become the autotrovata.it brand
A branding project in the round, autotrovata.it is the brand that promises to revolutionize the way people buy and sell a car. With autotrovata.it no more stress and headaches, no more insecurity, autotrovata.it offers the same guarantees of a real dealer and many services related to the automotive world.
Who knows your next car might be un'autotrovata!
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/4f882c69-dba1-4ba5-ae1d-aa0ba02c5a00_rw_1920.jpg?h=4a8c22f226a4f53a252f13acb5c25a56)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/cd85fbaf-00af-40fe-a081-da8be5aef3b2_rw_1920.jpg?h=2124b679372ea38f44e0e574cc65425b)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/159390c7-6d47-4155-8059-083daa2d9c85_rw_1920.jpg?h=93b4f96203eb0f9f3a49dd95c616c28e)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/977a9b3c-a5a1-4813-bb27-037b7acdc9b6_rw_1920.jpg?h=c9f56df787f84fac18d4920c8abcc5ef)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/486b1183-8c1c-4f00-aabd-db8d883831da_rw_1920.jpg?h=f6ffe4c6a7a542ba584fcfceeed61994)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/56877ff3-9c50-4387-8629-b817ef4e666d_rw_1920.jpg?h=21b8386bd66ce81138cc0b741644af55)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/17a7addd-ad0c-4e61-a7e0-be29f64845ff_rw_1920.jpg?h=4ddfe5ee72b22f236f36dec7cba9a6b6)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/4a5514b9-d15d-41ae-857e-c9a6205b652c_rw_1920.jpg?h=cea30174f21dbf5d6d78e5997ce33eba)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/6b8acc36-10c8-4236-8d2b-ebe36405be30_rw_1920.jpg?h=8e34711f7e8661f0688e4e642bab23cf)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/273d83d3-f89e-4470-a567-30bd1a4c53f4_rw_1920.jpg?h=4c6b32571e49616ad1ad8e19e512e818)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/dd62e4fb-9708-4f0b-b4d2-dbb0a5068b36_rw_1920.jpg?h=7d907e80e55f067dd5dc1ead47a2e8f2)
![](https://cdn.myportfolio.com/0ce91fa6-5ad6-434b-a9ee-b727163c0cc4/0a65b1f5-5bc5-479e-a378-2884b7f1eeee_rw_1920.jpg?h=9f50da68b499a1ebbdaceeded7a3ba0a)